UserTesting
AI ProductInsights Discovery AI
Turned scattered past research into instant, trustworthy answers. Currently in beta, with real feedback shaping what ships next.
I’m Alan, a Staff Product Designer based in Edinburgh, eleven years into a career that started at IBM in 2015. I’m now at UserTesting, working on complex problems end to end, increasingly building with AI tools in the loop, not just designing for them.
Selected work
Case studies
UserTesting
SystemsDashboard Redesign
Lifted engagement 44% and cut key research tasks by almost two days by replacing a generic dashboard with one that adapts to each role.
British Gas
Research-ledNew Boiler Assessment
Replaced a one-size-fits-all online boiler journey with a fast, self-serve path built from original ethnographic research into an emotionally loaded purchase.
About
Design and build
I've spent my career designing products at UserTesting, PayByPhone, British Gas, and IBM. Usually the ones nobody wanted to touch first. Lately that's meant going further than the handoff: using Claude and Cursor to actually build and ship this site myself, partly because I think a designer who understands what happens after the file leaves Figma makes better decisions inside it.
More about Alan